How TikTok is reacting to Donald Trump’s shock victory
Users took to the viral app to watch, celebrate, and mourn the former President’s return to the White House.
On Tuesday night, Donald Trump once again surprised many political watchers and swept every battleground state to win a second term. It was a shock ending to an already wild campaign cycle.
Many Americans no doubt found out about the result on TikTok, where traditional media brands shared the news, MAGA accounts rejoiced, and liberals raged. In the hours after his election was called, here are some of the biggest takes about him blowing up on the platform.
No surprise here: the most-viewed post (over 22 million views) breaking the news of Trump’s victory came from conservative tabloid the @dailymail, which posted a supportive montage featuring two words: Trump’s back!
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The next most-viewed post came from liberal creator Dean Withers (@itsdeaann), sharing a straight-to-camera, matter-of-fact statement about what it means for women and girls, tax policy, and other issues progressives care about. His video has received over 18 million views.
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A few of @teamtrump’s celebratory posts received tens of millions of views, including their initial victory post (16 million views) and this carousel taking a victory lap (10.5 million views).
Other Trump supporters took to the platform to celebrate. @papaw_mark got 3.9 million views on a video saying he can’t wait to watch the women of The View cry about this. And in peak dystopian vibes (for us), @emmajulovee got 2.3 million views on a video of her telling her little sister (who is quite young and a massive Trump fan) that he won.
On the Left, pro-Harris creator @harryjsisson announced that “tonight, we failed women” to 4.8 million viewers. Meanwhile, @meyechelgossips reacted to far-right Nick Fuentes gloating about the results, receiving 8 million views. @cjbakerfitness also mourned the Trump win and broke down what the result means for policies many Americans care about (5.4 million views).
This election was fought on many different battlefields, including TikTok. Week after week, we found that Trump was mentioned significantly more by TikTok users than Harris, but those mentions were often far more negative or unfavorable to his candidacy.
The Trump campaign’s owned content, however, surged in popularity in the campaign’s final weeks. Their final Election Day message, set to “The Macarena,” received over 118 million views, and the @teamtrump account surpassed @kamalahq in terms of followers on Election Day, despite a lengthy headstart from Team Harris.
There will be lots more analysis to do in the coming days, and next week, we’ll be back in your inbox with a few more charts and data to share the most impactful moments on TikTok this election cycle. Until then, try to take care of yourself, and maybe log off of TikTok this weekend.
So appreciate your work! Are you also on Threads?
He (Trump) is a nightmare.